The communication trough the perspective of José MartíAs we already know the social sciences are scientific disciplines that are in charge of the behavior and activities of the human beings. On one hand, the communication sciences study the communication process and the resources to use it.

On the other hand, the radio as a mass media creates a very particular communicative. The collective of workers of our mass media have to take into consideration the characteristics of our political and economical enemy with the measures at its disposal for distorting and attracting unsuspecting persons to its consumer society.

José Martí always noticed the intentions of the United States government in connection with Cuba and Latin America and he expressed: "Mientras nosotros tenemos un corazón de amor y amistad, ellos tienen un corazón de patas de algodón y de buques".

It is said, that the radio is a blind mass media but at the same time a world of color, that is the reason why to appeal to the imagination can not be a mandate, it seemed to be a provocation to the radio listeners, they have to feel seduced by what they listen to. Taking into consideration the possibilities given by the mass media we must know the North American reality and its egoism.

Unfortunely, the United States government is very concerned with the consumer society even knowing the damages. It is very important to create a radio attractive speech with many aspects to reflect for. In order to establish good patterns of communication through the José Martís perspective demands reintroducing his journalistic labor, the concepts based on his chronicles.

His analysis of the electoral process, the situation of the North American women, the costumes of this country and the cultural aspects. The specialists of the Center of the Studies of José Martí stated that he never gave up the social political speech, neither the conceptual and the philosophical ones, he also referred to the harsh reality of the Latin American countries and suggested that they have to work very hard for achieving the progress.

A communication strategy was created and put into practice by José Martí since his own experiences in the United States. Furthermore, it is very important to take into consideration the validity of such strategy nowadays, when the United States the enemy of the Cuban Revolution intensifies the blockade, anyway this government is trying to avoid the continuity of the revolution process by the new generations.

"El Apostol" as any other intellectual personalities contributed, with his visionary perspective about the imminent danger that could cause to the Latin American countries and Cuba with an excessive interest from the United States government to interfere the internal matters and to take possession to the wealth of every country.

We must consider the long stay of José Martí in the United States as very decisive, he was be able to analyze all that reality and expressed it in his journalistic writings that are considered the masterpieces of the José Martís literature.

Pedro Pablo Rodríguez dealt with the consumer society, its collective psicology,its commercial spirit boosted by the dominant hegemony sectors. Consequently, Martí expressed: "Hay un choque inevitable y como el choque es inevitable hay intenciones siniestras contra los pueblos de Nuestra América pues tenemos que conocerlos bien a fondo".

The main specify of the radio as a mass media is the capacity of generating images in the radio listeners. Although the immediacy, the heterogeneity of its audience and its accessibility or credibility of its messages. The literature of Our National Hero is very profound and put his strategies into practice.

This is the challenge for the people from the radio. It is not our concerned repeating his own words or his actions; the most important aspect of his legacy for us is to broadcast his perspective in the present circumstances.

(www.cubanradio.cu)