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• 06 / 27 / 2008

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The Cuban exhibitors had a stand at the fair, which was also attended by delegates from Brazil, Mexico and Chile, who were representing Latin America.

Cuban travel agents and tour operators said that in China's case, the advertising campaign "Viva Cuba" must be aimed at attracting more Chinese tourists.

Therefore, they met with Chinese travel agents to promote Cuban destinations in their vacation packages.

In that regard, the Cuban experts recalled that Chinese vacationers are not only interested in sun and beach options, but also in the country's history and culture.

Moreover, aspects such as language and dietary habits must be taken into account.

(DTCuba)