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• 03 / 18 / 2010

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The Cuban enterprise CIMEX is fostering the commercialization of new products such as the Caney rum (12-year aged) with the purpose of increasing its exports and sales amidst the current international financial crisis.
    
This new rum, called Super Premium, is manufactured by the rum industry in eastern Santiago de Cuba.
 
Tranquilino Palencia Estruch, an expert in the manufacture of this rum, said that the initial production of Caney 12 Years has already been sold to Bodegas Torres and the Sotabac Company, which will distribute the product.
 
Dagnet Flores Aldana, Development Manager of CIMEX’s Wholesale Division, explained that they traditionally commercialize rum brands such as Caney and Varadero as well as the Cubita coffee although they are now promoting the sale of charcoal, mainly
in Europe.
 
She added that that their company annually works in the design and identity of the products to achieve better results in their commercial management.

Source: ACN