The publicity campaign Auténtica-Cuba (Authentic-Cuba), destined to show Cuba to the world, was presented in France, where people talked about the qualities of the products of the tourist sector in Cuba. Music, draws and a renewed message of the good things of the island, were the center of an evening in Le Petit Journal from Montparnasse, in Paris, which marked the starting point towards the new proposition. Aleida Castellanos, director of Communication and Promotion from the Cuban Tourism Ministry (MINTUR in Spanish), declared that the idea is to promote other possibilities from our country, beyond the sun and the beach.">The publicity campaign Auténtica-Cuba (Authentic-Cuba), destined to show Cuba to the world, was presented in France, where people talked about the qualities of the products of the tourist sector in Cuba. Music, draws and a renewed message of the good things of the island, were the center of an evening in Le Petit Journal from Montparnasse, in Paris, which marked the starting point towards the new proposition. Aleida Castellanos, director of Communication and Promotion from the Cuban Tourism Ministry (MINTUR in Spanish), declared that the idea is to promote other possibilities from our country, beyond the sun and the beach.">

Cuba Headlines

Cuba News, Breaking News, Articles and Daily Information

New Cuban tourist campaign to be promoted in France

The publicity campaign Auténtica-Cuba (Authentic-Cuba), destined to show Cuba to the world, was presented in France, where people talked about the qualities of the products of the tourist sector in Cuba.

Music, draws and a renewed message of the good things of the island, were the center of an evening in Le Petit Journal from Montparnasse, in Paris, which marked the starting point towards the new proposition.

Aleida Castellanos, director of Communication and Promotion from the Cuban Tourism Ministry (MINTUR in Spanish), declared that the idea is to promote other possibilities from our country, beyond the sun and the beach.

It is an important moment because the campaign marks a before and after, with a varied quality of offers, based precisely in the authenticity of our country, she declared.

The moment pointed out for the promotion is not a coincidence –he assured- the occasion coincides with the well known festivals of tourist workers, Top Resa, in the monumental building of París Expo Porte from Versalles.

Gilberto López, director of the MINTUR Office in France, commented that in Top Resa there will take part representatives from the Cubanacán Group, Gran Caribe, Cubatur, Sol Meliá, Iberostar, AAVV Cubanacán, Occidental Hoteles, among others.

Auténtica-Cuba was first presented in Europe since last June and it was previously presented in Latin America, making very special stops in the main markets that send tourism to our country and in those ones that are still virgin.

Over the last 20 years, Cuban tourist development have been one of the most dynamic in America and the Caribbean, going from the 23rd place during the 1990´s to the ninth place currently, according to the number of international visitors received.

Source: Cubarte

Related News

Comments