• Submitted by: manso
• Business and Economy
• 01 / 21 / 2011

---

20 January 2011 By admin. Following two successful years in the UK and other select markets, Havana Club is extending the availability of its authentic Cuban Barrel Proof rum by launching it globally as Havana Club Selección de Maestros.

In a move to promote the craftsmanship and quality credentials of this super-premium rum, ‘Selección de Maestros’ reinforces the brand’s Cuban heritage by highlighting the involvement of the six experienced Maestros Roneros that collectively create it.

The expertly crafted rum itself remains unchanged and its superior quality continues to be recognised with prestigious awards; most recently a Gold medal at the International Wine and Spirit Competition and the San Francisco World Spirits Competition – two of the world’s most influential.

Patrick Venning Head of Marketing for Havana Club, said: “As an authentic Cuban rum, we place huge importance on the heritage of Havana Club, and we believe this quality, award-winning rum perfectly reflects that. We are confident that by focusing on our Cuban heritage, Havana Club Selección de Maestros will continue to drive the ultra-premium rum category by appealing to discerning rum connoisseurs, and will eventually mirror the success of Havana Club 7 Year Old in the super-premium category.”

The packaging of Selección de Maestros has been designed to reflect the quality, status and authenticity of this inimitable Havana Club rum. The bottle shape has elements reminiscent of the prestige Havana Club expression Máximo Extra Añejo, creating a clear differentiation from the core range, which includes Havana Club 3 Year Old, Havana Club Añejo Especial and Havana Club 7 Year Old.

Selección de Maestros will be available through prestige retail outlets including Harrods, Harvey Nichols and Selfridges, and selected premium on-trade accounts with a RRP of £37.09.

Source: Havana Club and www.talkingretail.com/products/product-news/havana-clubs-ultra-premium-s...