• Submitted by: manso
• Business and Economy
• 03 / 11 / 2011

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Long-standing TLC client, Pernod Ricard, is keeping its communication strategy fresh by constantly updating the brands it advertises on the Unlimited subsidiary’s washroom advertising platform. Next to take centre stage on TLC’s Mirror Media in Style and Sports Bars across the country is Pernod’s Havanna Club.

Targeting men and women in the LSM 7 – 10 category, aged 18 – 40, for a two month burst Pernod will rally awareness around its rum brand Havana Club, aiming to drive home the positioning that Havana Club is a classic, stylish drink to either use as a mix or drink on its own. Havanna Club appeals to the consumer looking for unique white rum that matches their slick style and independent personality.
 
“Our Style Bar venues are an ideal place to speak to the critical mass of sexy, fashionable and in-the-know crowd during summer,” explains TLC’s Brett Tucker.
 
“The Cuban vibe of Havana Club adds to its sexy brand statement, whilst our digital Mirror Media which is strategically located at the point of consumption, offers Havana Club exclusivity, and cuts out competing brands,” he adds. 

For more information about TLC, visit www.primedia-unlimited.co.za  

TLC DNA

TLC introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena. Maximising the element of surprise, TLC brings brands closer to their consumers through communications that captivate and entertain. 

Source: www.themarketingsite.com/live/content.php?Item_ID=13994