• Submitted by: manso
• Travel and Tourism
• 10 / 04 / 2011

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By: Estela McCollin. Tokyo, Oct 3 (Prensa Latina) After two promotional events in Tokyo, Cuba's tourism is known better today in that Asian nation. This has been part of the incentives to improve the flow of travellers towards the Caribbean Archipelago.

The attractions of Cuba's tourism industry were presented to more than 117,000 specialists and visitors at the Fair of Japan's Association of Travel Agents (JATA) from September 27-30.

Autentica Cuba, the Tourism Ministry (Mintur) promotion campaign, encouraged visits to the trade fair offering product already on sale in Japan like the rums Havana Club, Santiago and Mulata, cigars and juices.

The display included enjoying Cuban music with Suena cubano group that is to make several presentations in this country.

Executives of travel agencies and journalists from the specialized media visited the media, something Mintur representative Elizabeth Vela considers example of the interest that Cuban destinations awakened in this market.

As example she mentioned the meetings that Cuban Charge d'Affair Ezequiel Diaz held with the brass of Jata, including its President, Akira Kanai, and of the Ministry of land, Infrastructure and Tourism.

The stand gave plenty of information to every visitor and served as magnet to the offers and programs of one of the most dynamic branches of Cuba's economy.

This trade fair follows the September 27th seminar at Cuba's diplomatic mission where Ambassador Jose Fernandez de Cossio and Mintur official Elizabeth Vela explained the plans on the sector, including business opportunities at the Caribbean nation.

Official data rates in some 6,000 the Japanese heading towards that destination, a total considered modest and expected to grow after the trade fair.

That is why Fernandez de Cossio also called to work jointly to design attractive products able to awake interest in the Japanese market.