The increased presence of the Spanish hotel group Meliá in Cuba seems genuine, despite the collapse of international tourism on the island. According to HOSTELTUR, the company revealed plans to open two new hotels and undertake an "ambitious renovation plan" extending until 2026.
The first hotel, Meliá Costa Rey, will open on the beachfront of Las Coloradas. Owned by the Gran Caribe Hotel Group, it will feature 566 rooms. Additionally, it will include the exclusive adults-only section, The Level, and offer six restaurants, bars, family rooms in the standard area, and multipurpose halls for conventions.
The second, Sol Hicacos Varadero, is set to open on November 1st near the dolphinarium in Varadero. This adult-only establishment, for those aged 16 and over, is the result of transforming the old Turquesa Hotel.
By 2025, the chain also plans to open a second Innside by Meliá hotel in the renowned Jagua Hotel in Cienfuegos, joining the Innside Habana Catedral in Havana, operated under the lifestyle brand.
Ambitious Renovation Plans
Furthermore, an "ambitious renovation plan" will affect at least six hotels: Sol Palmeras, Meliá Varadero, and Meliá Las Antillas, focusing on room upgrades. Meanwhile, Meliá Las Américas, Meliá Habana, and Meliá Cayo Coco will see more extensive improvements, including common areas and restaurants, according to HOSTELTUR.
Recently, Gabriel Escarrer, president of the Meliá group, stated during the FitCuba 2024 International Tourism Fair that "the commitment to Cuba is unconditional, and we have been demonstrating this since 1989. So, without a doubt, our commitment is absolute." He further commented on the company's enthusiasm for growth in Cuba, highlighting the fruitful collaboration with Cuban authorities for the development of tourism in the country.
These projections contrast sharply with the current state of tourism in Cuba. Despite aiming to attract 3.5 million international tourists last year, the country fell short by over 30%, failing to reach even three million foreign visitors in 2023. Nonetheless, the regime enthusiastically celebrated the arrival of one million visitors at the end of April.
International tourists' experiences and opinions are another area where Meliá needs to focus. Complaints have been made about the condition of hotels in Cuba. In April, a Canadian couple, hoping to relive their idyllic vacation from 30 years ago at the popular Varadero resort with their children, chose the Meliá Marina hotel. However, the deplorable state of the facilities turned their trip into a nightmare. From the lobby to the lack of lighting in the hallways, their complaints were reported to the media in their home country.
Additionally, a Cuban tourist reported a lack of buffet services at the Meliá Las Antillas hotel, warning others not to be deceived by the site’s advertising, which showcases lavish tables loaded with food.
In a report by Canal Caribe of Cuban Television, the regime acknowledged the issues facing the tourism sector. Problems include insufficient air connectivity, unpaid bills to suppliers disrupting the supply chain, and difficulties accessing the international market.
Understanding the State of Tourism in Cuba
Given the current challenges and future plans for tourism in Cuba, here are some frequently asked questions that can provide further insights.
What are Meliá's new hotel projects in Cuba?
Meliá plans to open two new hotels: Meliá Costa Rey in Las Coloradas and Sol Hicacos Varadero. Additionally, they will open a second Innside by Meliá hotel in Cienfuegos by 2025.
What renovations are planned for Meliá hotels in Cuba?
Renovations will focus on rooms at Sol Palmeras, Meliá Varadero, and Meliá Las Antillas. Meliá Las Américas, Meliá Habana, and Meliá Cayo Coco will see more extensive improvements, including common areas and restaurants.
How has Meliá's commitment to Cuba been demonstrated?
Meliá has been committed to Cuba since 1989, continuously expanding its presence and collaborating with Cuban authorities to develop tourism in the country.
What are the current challenges facing Cuba’s tourism sector?
Challenges include insufficient air connectivity, unpaid bills to suppliers, disrupted supply chains, and difficulties accessing the international market.