The official media of the Cuban regime is promoting the importation of automobiles to the island, even though the government often blames the embargo for the country's economic limitations and decline.
The portal Cubadebate reports that the "importation of cars in Cuba has seen significant growth during 2023, driven by the approval of Law 83 by the Council of Ministers, a legislation that has allowed Cuban citizens to import new or used cars." It highlights that the island has become one of the fastest-growing car import markets.
Private individuals have been the majority of car buyers, accounting for 40% of the imports. They have favored electric cars due to tax incentives and low maintenance costs, the publication notes.
Furthermore, it mentions that the most popular brands on the island are Changan, BYD, Wuling, and Hozonauto, with models like the Lumin, Seagull, SongPlus, Yuan Plus, Bingo, Neta V, and Neta U.
Cubadebate also promotes "the reliability and quality of Japanese brands," specifically advertising models such as Toyota's Hilux, Hiace, Corolla, Fortuner, and RAV4; Mitsubishi's L200 truck; and Suzuki's Swift, Spresso, and Ertiga, which are highly demanded by Micro, Small, and Medium Enterprises (MSMEs) in the country.
Additionally, the media outlet advertises the agency ATR Export, which, according to the publication, offers an after-sales service that "ensures long-term customer satisfaction."
However, Cubadebate avoids discussing the importation of cars from the United States, from which cars worth nearly $10 million were introduced last year, according to statistics from the U.S.-Cuba Economic and Trade Council (USCTEC).
In 2023, the island imported new vehicles worth $357,442, second-hand cars worth $4,385,612, and motorhomes worth $186,500. This occurs despite the regime’s narrative that blames the embargo for supposed prohibitions.
Questions About Car Importation in Cuba
Here are some frequently asked questions about the recent trends and legalities of car importation in Cuba, particularly in light of the embargo.
What is Law 83 and how does it impact car importation in Cuba?
Law 83, approved by the Council of Ministers, allows Cuban citizens to import both new and used cars, significantly boosting car importation in 2023.
Which car brands are most popular in Cuba?
The most popular brands in Cuba include Changan, BYD, Wuling, and Hozonauto, with models like Lumin, Seagull, SongPlus, Yuan Plus, Bingo, Neta V, and Neta U.
Why are electric cars favored by Cuban private individuals?
Electric cars are favored due to tax incentives and lower maintenance costs, making them a more economical choice for private buyers.