The participants in Havana's marathon, known as Marabana, set to take place next November, will don sportswear provided by Adidas, following an agreement between the company and the National Institute of Sports, Physical Education, and Recreation (INDER) of Cuba.
According to the digital portal JIT, Omar J. Valdés, director of United Products Ltd.—the distributor of the brand in Cuba; INDER's logistics manager, Lázaro Green; and Carlos Gattorno, director of the National Commission of Marabana Maracuba Races and Walks (CNCC), were present at the signing of the agreement, which took place in one of the halls of United Products.
"That chapter that was lost between Adidas and Cuban sports will need to be revisited. We intend to do more," said Valdés during the meeting.
The renewable annual contract includes supplying and delivering prioritized materials for the development of Marabana, as stated by JIT.
The information highlights that United Products Ltd. and Indaco Ltd. are a business group that has been distributing products from a set of internationally renowned manufacturers since 1995, forming a strategic alliance and an international commercial platform.
Recently, Adidas announced that the Cuban national delegation will once again wear this brand's attire for their participation in the Paris 2024 Olympics. With this agreement, the government ends an era with the brand Puma, which they had established since 2015.
The president of Adidas, Bjoern Gulden, stated that in addition to outfitting the Cuban delegation for Paris 2024, the company will also sponsor the Cuban Olympic Committee during the next four-year period.
Frequently Asked Questions About Adidas and Marabana 2024
Here are some common questions and answers regarding the recent partnership between Adidas and the Marabana marathon, as well as the broader implications for Cuban sports.
What is the Marabana marathon?
Marabana is a marathon held annually in Havana, Cuba. It's a significant event in the Cuban sports calendar, attracting participants from around the world.
Who will provide sportswear for Marabana 2024?
Adidas will provide sportswear for the participants of Marabana 2024, as part of a new agreement with the National Institute of Sports, Physical Education, and Recreation (INDER) of Cuba.
What does the new contract between Adidas and INDER include?
The contract, renewable annually, includes the supply and delivery of prioritized materials needed for the development of the Marabana marathon.
Will Adidas outfit the Cuban delegation for the Paris 2024 Olympics?
Yes, Adidas will outfit the Cuban national delegation for the Paris 2024 Olympics and will also sponsor the Cuban Olympic Committee for the next four years.