Amid a prolonged power outage in Cuba, private Micro, Small, and Medium Enterprises (MIPYMEs) have started to significantly reduce prices on frozen goods to prevent spoilage. Since Sunday, these businesses have been cutting prices, with some offering discounts of up to 70%, as reported by Facebook user Beatriz Alonso, who noted such deals near her Havana home.
A video shared by Dagoberto Pedreja highlights another MIPYME in the Plaza municipality, which was selling ice cream at notably reduced prices this Sunday. This move aims to both provide affordable options to the populace and minimize financial loss.
Solidarity and Survival Strategies
While some private enterprises are dropping prices out of solidarity to aid Cubans struggling to find food, others are attempting to limit their own losses. Unfortunately, some perishables still spoil despite being stored in powerless refrigerators.
In contrast, state-run companies have not shown similar initiatives, often allowing products to rot in warehouses without adjusting prices to facilitate sales to the public.
Quality Concerns Amid Blackouts
It's crucial to be vigilant about the quality of frozen products during these widespread blackouts. Special attention should be paid to items such as fish, meat, and dairy, as extended periods without proper refrigeration can lead to spoilage and potential health risks for consumers.
Acts of Solidarity in the Community
Beyond price reductions, other MIPYMEs are demonstrating solidarity by establishing charging stations for electronic devices. Kaluch Export & Import, for instance, has provided a generator for neighbors to recharge cell phones and lamps amidst these challenging times.
The government has indicated that a resolution to the energy crisis is not imminent. Thus, community support plays a vital role in navigating this difficult period.