The state-run CARIBE Store Chain announced on Saturday the release of the new "Guajira" Malt, crafted by the Cuban Brewery Company S.A. This beverage promises to captivate taste buds with its "authentic and refreshing flavor." Available in 500 ml bottles, the Guajira Malt can now be purchased at the 3rd and 70th Shopping Center situated in Playa, Havana, priced at $0.70 MLC, according to a Facebook post by the entity.
With a sweet, balanced profile and a pronounced aroma of caramel and cocoa, Guajira is packaged in a fully recyclable bottle, promoting environmental sustainability and encouraging consumers to "connect with Cuban roots," as reported by Prensa Latina.
Market Challenges and Consumer Reactions
This new drink enters a market lacking options for Cuban consumers, who have struggled with the scarcity of the traditional Bucanero Malt in local stores. Comments on the announcement included sentiments like, "How delicious. I imagine it tastes similar to our own: the Bucanero," and "We eagerly await its availability in stores across the country, not just for Havana residents, like with electricity."
Economic Barriers and Public Concerns
A significant barrier to accessing this product is its sale in MLC, as the majority of the Cuban population lacks income in this currency and faces an unfavorable informal exchange market. Amidst a backdrop of food, medicine, and essential goods shortages, many Cubans argue that such commercial ventures do not address the real needs of the populace.