The hit song "Mandarin Brand" by Oniel Bebeshito and El Taiger has been honored with the 2024 Lucas Award for the most popular video of the year. This weekend's ceremony, yet to be broadcast on Cuban television, saw Roberto Ferrante, CEO of Planet Records Cuba / Miami and the project's producer, accepting the award.
Upon receiving the trophies, Ferrante highlighted the use of artificial intelligence in the music video, which was a collaborative effort across Miami, Cuba, Spain, and Italy. "The success belongs to the song, and I truly believe we have two of the greatest artists of all time, Bebeshito and El Taiger. Let's give them a round of applause because the success is theirs," Ferrante stated, amidst enthusiastic audience applause.
This award's significance lies in the fact that it is determined by the public's choice for the most popular video of the year. Six months after its release, "Mandarin Brand" boasts over 32 million views on YouTube. Additionally, the song has cemented its place in Cuban urban music history as one of the final hits in the career of the late reggaeton artist El Taiger.
FAQs about the Lucas Award and "Mandarin Brand"
What is the significance of the Lucas Award?
The Lucas Award holds great importance as it is determined by the public vote, recognizing the most popular music video of the year in Cuba.
How many views does "Mandarin Brand" have on YouTube?
As of six months after its release, "Mandarin Brand" has garnered over 32 million views on YouTube.