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Cuban Influencer Showcases Views from K-23 Tower: "This Is What We Paid For"

Monday, March 17, 2025 by Robert Castillo

The Cuban influencer known as Carlos Makeup (@carlos_makeup_official), a professional makeup artist and content creator with over 196,000 followers on Instagram, recently shared a video revealing his experience at the Iberostar Selection La Habana, Cuba's tallest and most controversial hotel. Often referred to as K-23 Tower, this building is located in the heart of El Vedado. Carlos stayed there with his partner in a Junior Suite on the 16th floor.

He explained that all rooms provide breathtaking views of the city, but he emphasized the 41st floor for its panoramic "view of all Havana." The influencer disclosed that they paid $157 per couple for one night, which included breakfast; however, any additional services required separate payment. Guests have access only to the main pool located on the third floor.

Carlos highlighted his visit to the bar on the hotel's top floor, offering a 360-degree view of the capital. "Every Cuban deserves to see this, which is why I made this video," he stated in his post, anticipating a mix of reactions from his audience.

His video received a variety of responses, from supportive comments to critiques from those who feel that staying in a luxury hotel in Cuba is out of reach for most citizens, and paying for such experiences is seen as supporting the regime's coffers. Carlos defended his right to enjoy his earnings as he pleases, stating that negative feedback does not affect him. "I work very hard every day to enjoy the things I love in Cuba," the influencer said in an Instagram story, warning his critics that he would continue posting more images from his stay at the contentious K-23 Tower hotel.

The post has sparked debate across social media, with users divided between those who praise the influencer's efforts and those who criticize the high cost of such an experience in a country where the average salary is far below the price of a night at the K-23 Tower.

FAQs about K-23 Tower and Cuban Influencers

What is the K-23 Tower in Cuba?

The K-23 Tower, also known as the Iberostar Selection La Habana, is the tallest and most controversial hotel in Cuba, located in the El Vedado district of Havana.

Why is the K-23 Tower considered controversial?

The controversy stems from its luxury, which is seen as inaccessible for most Cubans, and the perception that staying there supports the communist regime.

How much does it cost to stay at the K-23 Tower?

A night at the K-23 Tower costs around $157 per couple, including breakfast, though additional services are charged separately.

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