The tourism industry in Cuba has witnessed a significant downturn in the early months of 2025, as indicated by preliminary statistics released by the National Office of Statistics and Information (ONEI). According to this government body, the island saw the arrival of 496,858 travelers by February, marking just 77.9% of the arrivals during the same period in 2024. Out of these, 374,267 were international visitors, reflecting a 29.1% decrease compared to the previous year.
This decline in tourist numbers has particularly impacted key markets such as Canada, historically the largest source of visitors to Cuba. In 2024, 261,009 Canadian tourists visited the island, whereas in 2025, the number fell to 173,611, a 33.5% reduction. Russia also experienced a sharp drop, with tourist numbers plummeting by 50.9%, from 43,859 in 2024 to 22,306 in 2025. Similarly, Spain and Italy saw considerable declines, with decreases of 25.2% and 25.8%, respectively.
Economic Impact and Challenges for the Tourism Sector
The sharp decline in tourism is having a direct impact on Cuba's economy, as the sector represents one of its primary income sources. Factors such as the internal economic crisis, challenges in post-pandemic recovery, limited air connectivity, and the quality of tourism services on the island may all be contributing to this downward trend.
Interestingly, tourism from the United States has decreased to a lesser extent, with an 89.1% variation compared to the previous year, suggesting greater stability in this market relative to others. The ONEI is closely monitoring the tourism trends on the island and plans to release monthly reports on visitor arrivals. Nonetheless, with these figures, Cuba is facing a challenging 2025 concerning tourism and economic recovery.
Tourism Context in Cuba During 2024
The year 2024 posed significant challenges for Cuba's tourism industry. The island welcomed approximately 2.2 million international tourists, a figure well below pre-pandemic levels and 9.6% fewer than in 2023. Despite efforts by the Cuban government to attract more visitors, structural issues within the economy and service sector negatively affected tourist arrivals.
A major factor impacting tourism in Cuba during 2024 was the energy crisis, characterized by prolonged blackouts that inconvenienced both locals and visitors. Additionally, the scarcity of basic goods, including food options in hotels, and the lack of maintenance of tourism infrastructure led to frequent complaints from those visiting the island.
Furthermore, the growing competition from other Caribbean destinations such as the Dominican Republic and Mexico played a significant role. These countries successfully drew many tourists who previously favored Cuba by offering better air connections, more competitive prices, and a higher-quality tourist experience.
Frequently Asked Questions About Cuba's Tourism Decline
What are the main reasons for the drop in tourism in Cuba in 2025?
The main reasons include the internal economic crisis, difficulties in post-pandemic recovery, limited air connectivity, and the quality of tourism services in Cuba.
Which countries have seen the largest decrease in tourist numbers to Cuba?
Canada and Russia have experienced significant declines, with Canadian tourists decreasing by 33.5% and Russian tourists by 50.9%.
How has tourism from the United States been affected?
Tourism from the United States has decreased to a lesser extent, with an 89.1% variation from the previous year, indicating more stability compared to other markets.