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Actor Jorge Treto Experiences Unexpected Emotions at IKEA: "Oh Cuba..."

Saturday, March 29, 2025 by Robert Castillo

Cuban actor Jorge Treto recently ventured into an IKEA store in Miami with his family, where he was taken aback by the vast selection of home products, furniture, and the sheer size of the place. One of the first things that caught his attention was an escalator. "In Cuba, at 'La Época,' there used to be escalators like this. But then... no lights, no escalators, no era," Treto remarked with a hint of resignation.

As he roamed through the store, Treto's thoughts frequently drifted back to Havana. The way IKEA showcases its furniture reminded him of the PABEXPO artisan fairs, despite the stark contrast between the two. "I've never seen a store this massive. The closest reference I have is the Camagüey and Boyeros store, supposedly a wholesale place, yet it only has three levels of shelves. This feels like a city," he observed.

While he felt delighted to explore the store, Treto was also deeply moved as he thought of the Cuban people, who face shortages and lack access to modern, comfortable furniture for their homes. "Oh Cuba, how much we're missing... Oh little Cuba, what you're missing out on," he sighed as he gazed at IKEA's shelves brimming with stylish, affordable furniture accessible to a working individual in the United States.

The shopping trip at IKEA was not just filled with nostalgia but also included moments of laughter, especially when Treto encountered the self-checkout machines. His daughter stepped in to assist him, and they shared a few hearty laughs together.

The video of the Treto family's IKEA visit has garnered numerous reactions, with many leaving heartfelt comments. One viewer noted, "My chest tightened when he reminisced about Cuba. That island pains all of us who are away from it, seeing it frozen in time hurts."

Insights into Jorge Treto's IKEA Visit

What was Jorge Treto's impression of IKEA?

Jorge Treto was impressed by the wide array of home products, the furniture variety, and the immense size of the IKEA store.

Why did Treto feel nostalgic during his visit to IKEA?

Treto felt nostalgic because the experience reminded him of Havana and highlighted the contrast with the scarcity faced in Cuba.

How did Jorge Treto handle the self-checkout at IKEA?

Jorge Treto had some challenges with the self-checkout, but his daughter helped him, leading to a light-hearted moment.

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