• Submitted by: Camila
• Business and Economy
• 10 / 16 / 2014

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Canadian Blue Diamond hotel chain announced its intentions to expand its presence in the Cuban market, so it is in talks with companies in the country to expand its management in the main tourist centers of the island.

This company is the third largest hotel chain presence in Cuba, which already manages four thousand rooms spread in six hotels. It is operating under the Memories brand with cheapest deals essentially directed to the family segment, and Royalton, luxury and only for adults.

Rafael Villanueva, commercial director of the group said to have helped positioning the island in the main online reputation sites like TripAdvisor, Holiday Check and Monark has allowed cuban companies trust the management model of Blue Diamond to manage and promotion their hotels worldwide.

"The intention is to continue growing with new projects in Havana, Jibacoa, Holguin, Varadero and Santa Maria and Coco Keys, looking for settling in the next two years as the second foreign chain that manages more rooms in the Cuban island" he said.
 
The Royalton Cayo Santa Maria appeared in 2013 as the best resort in Cuba and the Caribbean, according to the opinions of thousands of users in the global travel site TripAdvisor.

Supported by the expertise of its sales and entertainment teams, the Canadian company also plans to increase its on-site services currently operating, with the opening of theme parks and water slides, highly sought after today by the family segment.

Source: ACN